Saturday, May 21, 2016

Forming an Opportunity Belief

I believe that an important opportunity exists in minimizing water consumption and expense.  There are many factors that support this theory.  Each of us is constantly facing rising utility rates, which significantly impact water and sewer consumption.  In addition, people are becoming more environmentally conscious.  They are looking to minimize costs, conserve resources, and make efficient and environmentally friendly decisions for their homes.  On a larger scale, most regions of this country, and around the world, are currently being affected by drought which restricts water usage.

The unmet need is that people are searching for a way to maximize their water usage in an efficient and effective way, which conserves water while minimizing costs.  They need a system that would provide additional free water at their disposal, with minimal cost to the consumer, or a negative impact to the environment. 

The people who are experiencing this need are homeowners, business owners, and farmers.  This need is shared by any individual that would benefit from an external reservoir of free water. 

This is a need that has always existed because mankind has continuously needed to find the most effective and efficient way to manage the resource of water. 

In order to meet this need now, people are making an effort to restrict their water use.  When that is not possible, then people simply opt to pay more for their water, or go without.  I am 95% sure that this opportunity exists.

I identified three prototypical customers which included three homeowners.  The interviews are shown below.





After conducting the three interviews, I anticipated that my view of the opportunity would change, however, the interviews helped to confirm the validity that this opportunity does exist.  The people interviewed reacted favorably to this opportunity reinforcing the accuracy of this idea.  I do feel that entrepreneurs should continuously adapt their opportunities based on customer feedback.  This information is critical in order to identify a problem, and create a solution to satisfy that need.    

9 comments:

  1. This comment has been removed by the author.

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  2. Tatiana,
    Wow. I think this is a wonderful opportunity that does certainly exist. Water usage is always a high priority in my house. I constantly tell my roommate to stop taking such long showers! I think you have a great idea on your hands. It took me a few times to figure out the idea only because science and water related information is not my strongest area of knowledge. I hope you entered the ThunderDome because this idea could go incredibly far and should be pushed to the limits. What would your first step in this process be? Awesome post!
    My post: http://14blogisa.blogspot.com/2016/05/forming-opportunity-belief.html

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  3. Again, great job all around. You focused on a need that is prevalent and significant. You also did a great job of having in-depth interviews. Splendidly done!

    - Ryan

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  4. Excellent post, I second the comment already made about you joining the thunderdome. Seriously this idea has weight as it tackles a prominent issue that people haven't considered enough. Yes this idea would follow a lot of development before existing, due to the fact that the typical American has a particularly difficult time being told how to do anything. But none the less great post I look forward to reading more like it.

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  5. The need for water is something that will always exist for humans. As you pointed out people have become aware that they need to conserve water, but at the same time still need it for daily activities. I find this to be an excellent opportunity that is not just limited to the U.S. Rather, this is an issue that has world wide implications because many LDC's struggle to even have drinking water available. I'm excited to see how this idea will develop.

    http://chriscooksey7.blogspot.com/

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  6. This is such a relevant issue for everyone. Great job. But I also think that for every person conserving water there is a the opposite person using it excessively and not thinking in terms of the greater good. It's a tough concept but I applaud you for being brave enough to tackle it! The more you talk about it the closer we can get to having a real solution.

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  7. I agree that this opportunity does exist. However it is a tough one to tackle. If we find away to minimize consumption and cost it would be great for businesses and farmers especially. I also think that we should look into providing water for areas that are going through a drought, like California. I think your opportunity is great and has a lot of room to expand into.

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  8. Wow great job on this assignment, Tatiana! You found an amazing opportunity and the problem you identified is one many people have. The interviews you conducted were very well done and you gathered some very useful information from them. If you decide to do your future projects on this particular opportunity, I will be curious to see what kind of solution you find.

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  9. Hey Tatiana! As in your previous post I have to completely agree with you! I think this is a problem that affects us all. I think your interviews were great! I was not able to do my assignment on time so I don't have that "interviewing experience" I think you did pretty well though, I also believe that you should consider bringing your opportunity to the thunderdome, it will be great to see what you come up with! Have a great semester!!

    Nicolas C.

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